Oddly enough, there’s still a thought process regarding sharing content that started in 2015.
In 2015, everyone was creating content and the strategy about placement of that content was: put it everywhere.
Have a Q&A? Throw it Facebook, Twitter, Instagram, DevianArt, Ello, Flickr, Foursquare, Pinterest and, yes, Google+. Might as well convert it into a video and put it on YouTube and your website, too. What if you turned it into an infographic and put it out on every social platform, too? How about a news release, too? A by the number chart? Why not.
Distribution of content went across every platform, negligent of whether the target was actually there or cared.
And that’s where vanity metrics get us.
When we get a few likes on this platform and few views on that platform, we feel the need to continue pushing content on those platforms.
The reality is, most brands shouldn’t be on (insert social media platform here) regardless of the fact a few of their fans are there or because the brands have content they could convert to that platform.
Such as life, when you put time, energy and money into one thing, you’re also not putting time, energy and money into another thing.
It might seem like it’s only a few dollars, a little mental space and five minutes to convert content to a different platform, but day after day that adds up.
In the end, you could have used those resources to better connect with your fans where the majority actually are.
Be where your message will be welcomed, not forced.
Stay Positive & Definitely Don’t Do It “Because We Can”