Pleasing 90% Of Your Target

The Remarkable Map

Pleasing 90% of your audience is easy: just meet their expectations.

Due to years of being let down by one company after another, most expect a less than average experience. So, to please the majority you just need to be average. Say hello at the door, struggle to split a check, have dingy lighting.

The other 10% is exponentially tougher to please and you can’t treat them all the same. You’ll have to work twice as hard to please 5%, four times as hard to please 2.5%, eight times as hard to please 1.25% … and so on.

So you have a choice to make. Do you appeal to the masses or do you aim to raise the standard bar by making how hard and smart you work the default that pleases the 5% or the 2.5% or the 1.25%?

If you’re in a crowded market and searching for a differentiator, lowering your prices and customers’ expectations is a race to the bottom.

It’s even a worse move if you’re trying to be in the game for the long run because despite low expectations, people want better. They always have. They always will.

The brands that embrace “better” will be the ones that don’t just survive, but prosper.


Stay Positive & Ignore The Map For Average, Make The Map For Remarkable

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Garth Beyer

Garth Beyer is a Madison-based writer and Public Relations Strategist focused on telling stories, running through trend-making PR strategies and trying new things in life.

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