We’re served numerous statistics everywhere we look.
Sorry.
What I meant to type is we’re served numerous statistics that have virtually nothing to do with our day, our job or the people we’re marketing to.
Football, a perfect example, is packed with statistics. Does it matter how many yards the tight end has run in his career if the only goal is to defeat the team he’s versing in the moment?
Does the unemployment rate in Minneapolis matter if you’re searching for a job in Austin?
We are in fact endowed with a plethora of statistics, the challenge is to focus on the data that matters and ignore the rest.
Stay Positive & Study The Right Data
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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