Surprising and delighting works, but only when it’s done randomly.
The moment you attempt to exceed every expectation, that’s when you enter a spiral toward disappointment.
At some point, you won’t be able to blow someone away with your not-so-random acts of kindness.
The beauty of it all is that keeping your promise, that’s usually enough. No need to focus on exceeding every expectation.
Stay Positive & A Special HT To Seth Godin For This Realization