Telling Your Story

It pays to work on your story, to figure it out before you launch or reach out to publications, but what entrepreneurs often forget is they don’t have as much control over their story as they think they do.

You can tell your story to every guest that walks in, but when they walk out, all that matters is the story they tell others, which may not be the one you told them.

The best stories are about businesses who listen and do, not those who profess their story before they ask you for your order or tell you their story as they’re checking out your items.

Listen and do. Let your guests tell the story.


Stay Positive & Talk With The Interest Of Listening More

Episode 16: Luck, Being Early, False Equivalency And More – Podcast

Episode 16: Luck, Being Early, False Equivalency And More – Podcast

On this episode of In The Box Podcast, we discussed the concept of luck, the need to experience something to passionately sell it, whether life mirrors business or if it’s the other way around. We also talked about the advantages of being early and argued about false equivalency (fortunately never settling to agree to disagree).

On an earlier podcast Michael and I chatted about how so little surprises us anymore. On this podcast Michael stuck a check-up question about surprises in the box. It was a good time. Well worth the listen.

Episode 16: Luck, Being Early, False Equivalency And More

Selling – Does one have to experience a product themselves to sell it passionately?

Luck – Is luck something that finds you randomly or something you create?

Early – Do you believe it pays to be early? (early to a meeting, early to send email, early to say I love you?)

Surprises – Been surprised by anything lately?

False equivalency – How can we eliminate false equivalency?

Mirror – Does life mirror business?


Stay Positive & Refresh Your Life, Refresh Your Business


Episode 12: Startups, Rewards Points, Staying Humble And More – Podcast

Episode 12: Startups, Rewards Points, Staying Humble And More – Podcast

On this episode of In The Box Podcast, we talked about the state of things like everyone wanting to start a business, the continuous rise of rent, and if rewards points are better than cash back.

We lightened things up when chatting about why it’s hard to change our minds, how we can stay humble and embrace humility, and discovering our own balance.

Subscribe if you haven’t already, and enjoy.

Episode 12: Startups, Rewards Points, Staying Humble And More

Startups – Does it feel like everyone wants to start their own business?

Rent – Despite a ton of housing going up in Madison, why has the price of rent continued to go up?

Rewards Points – what are the advantages of having a credit card with reward points as opposed to cash back?

Change your mind – Why is it so hard to change a mind?

Staying humble – What does humble and humility mean to you? (How can we be more of each)

Input vs Output – How does one know when its time to focus on output vs. input? (should they be balanced?)


Stay Positive & How Do You Balance?

Consider The Details (Of Making Money)

The landscaping service at my dads doesn’t care if you pay them right away. It’s apparent they don’t keep good track of the number of times they’ve taken care of the lawn. Money isn’t a priority for them.

One guy on Shark Tank nearly lost all the investors because he told them he’s not concerned about making money.

A remarkable TV personality spoke at a panel event I held the other week. When she told the audience that details matter, she had to add she was referring to the details of making money.

When it comes down to it, nothing functions without money. Not a business. Not electricity. Not even us.


Stay Positive & Money Always Matters

Episode 4: Transparency, Exhaustion, Storytelling And More – Podcast

Episode 4: Transparency, Exhaustion, Storytelling And More – Podcast

On this episode of In The Box Podcast, we talked about customization, citizen journalism, storytelling in business, humanities desire to conquer more, video games, and transparency.

Episode 4: Transparency, Exhaustion, Storytelling And More

Customization — Do you think for a product or service it has to have a completely customizable option?

Citizen Journalism — What is the point of citizen journalism? Big ideas will get out to the public anyway, right? (do we need to define citizen journalism?)

Storytelling In Business – Would you say it’s essential to tell a compelling story if you’re a business? Why or why not?

Conquering more and more and more… — What piece of the human condition triggers the desire to continually conquer land?

Video games – What is the appeal?

Transparency – When is it a problem?


Stay Positive & See My Q&A For Transparency

How To Pitch Your Startup



Serial entrepreneur Steve Blank has a definition for a startup and for a company.

“A startup is a temporary organization designed to search for a repeatable and scalable business model.”

“The corollary for a large company is: A company is a permanent organization designed to execute a repeatable and scalable business model.”

I tend to put my faith (and money) in startups who don’t bound themselves to the definition of a startup, that believe they will be more than just a startup. To always be a startup is to always be searching for that repeatable and scalable business model.

Better to say, “We’re a startup soon to be large company.”

It’s sexier, it’s packed with drive, not just busyness.


Stay Positive & That Is What You Want, Right?

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Match Making (Pitches, PR, And Relationship Principles)


I wish I could say I failed to research people before I met them and I lost out on an opportunity because of it, but it’s not true. I may have missed pieces of information about a person that, hindsight 20/20, I could have used in conversation with them (like telling Seth Godin I’ve seen a photo of his action figure riding a pink angry unicorn), but typically I’m able to bring up two points in every conversation.

1) Something they’ve done that I admire

2) Something of theirs that we can both connect on

These two points are essential to match making with journalists, PR teams and clients, as well as someone you’re going to have coffee with.

When you’re applying to an agency or any job, you do your research on the company: their history, their clients, their goals… anything and everything you can find online or in their brochures (are brochures still a thing?).

Why would you treat a journalist you’re pitching to, a client you want to do business with, a friend of a friend you’re meeting for the first time with any differently?

You don’t.

A journalist will be more likely to cover your story if you start by acknowledging a piece they have written (check box #1) and how you two both love the book she referenced in that story (check box #2).

Not only do you establish a connection with the person, you add credibility to yourself, you show you care because you wouldn’t take the time to research and prepare if you didn’t, and you build trust with that (now) special someone.

The twist is the two check box process works to your advantage in another unique way. It shows you whether or not you want to work and connect with this reporter, that agency, or this guy’s friend.

If they’ve created nothing remarkable and you can’t find a node to connect on, are they a person you want to be investing in?


Stay Positive & 7 Billion People In This World, You’ve Got The Right To Be Picky

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