On this episode of In The Box Podcast we talked about how businesses success without advertising, if money really does talk to everyone, whether or not you should write things down, how to ask for funding and controlling the rumors about you.
Episode 48: WOM Advertising, Asking For Funding, Writing Things Down And More
Word Of Mouth Advertising – How do businesses still succeed without advertising? Is it a smart move to be purely run on word of mouth?
Sellouts – Does everybody truly have a price?
The Ask – One top on how to make the “Ask” while fundraising?
Write Down – How do you personally handle the question “Should I write this down?”
Bonus – How important is it to control the narrative around your life?
There are plenty of moments during a customer’s journey that you can either disappoint or delight them.
First there are the expected moments you put the most attention in, often around the moments of service or transaction.
Then there are plenty of given moments that happen without you remembering you planned them: forms, feedback sheets, notifications, letters, and the alike.
Lastly, there are the moments of priming. This is the giving you do before you ask. It’s top-of-mind for you because you’re always working to get new customers.
With these three monumental factors, any slight error can lead to disappointment and I’m going to tell you where it often occurs: the basics.
The givens, the planned items, the situations that have been set into a routine are often the moments of most disappointment for customers. Why? Because owners think that there are pieces of the customer’s journey that they can set and forget… and that’s simply not true.
The second moment that creates disappointment is in the moments of priming. For some reason, we get so much more excited about trying this clever widget or offering that neat discount for new customers instead of getting excited about investing in the lifetime value the existing customers.
As result, the existing base feels jipped. They feel that they’d rather give their money to someone who wakes up and works to win their hearts (business) every day.
The resolution is as obvious as you would imagine: listen.
Stay Positive & It’s Easy To Delight When You Listen To What Disappoints
On this episode of In The Box Podcast we talked about negative competition in the work place, giving ourselves permission to change our minds, every business having a blog, what makes craft beer special and the two important variables when it comes to starting a brick and mortar shop.
Episode 45: Business Blogs, Mortar Shops, Craft Beer And More
Work Place – How do you handle someone who is being negatively competitive with you at work?
Changing your mind – One tip on how to give yourself permission to change your mind?
Business blog – Should every business have a blog?
Craft beer – What’s special about craft beer?
Bonus – What are the two most important variables when it comes to location for a brick and mortar shop (does location matter as much as we think?)
On this episode of In The Box Podcast we got real about turning conversations into actionable items, if we’re projecting stress on others or feeling it ourselves, one way to help us keep a commitment, one tip for someone looking to start a business, and if the internet us powered more by bragging than drama.
Episode 41: Actionable Conversations, Projecting Stress, Keeping A Commitment And More
Conversation – First thing you should do to turn a good conversation into action?
Projection – When you are feeling stress/anxiety toward someone, are you really just projecting?
Commitment – What is one way to help you keep a commitment?
Bragging and Drama – Which has more power on the internet, bragging or drama?
Bonus – What is one tip you have for someone looking to start a business?
On this episode of In The Box Podcast, we talked about labeling people, if social media is important for every business to have, one quote Michael loves, best method for maintaining focus, and whether you can communicate to someone who what you’re selling will feel right to them.
Episode 26: Victim, Attention, “It Just Feels Right,” Social Media And More
Social media – How important is social media to a business?
Quote – What is one quote you love and why?
Victim – Does calling a “victim” a “victim” actually negatively impact the individual on the receiving end of the unwanted act?
Attention – Name the best method you have found to maintain your attention span and not succumb to all the potential distractions around you?
Bonus – How do you communicate that something feels right?
Stay Positive & You’re Awesome For Listening (That’s My Label To You)
On this episode of In The Box Podcast, we chatted about when you should stop growing your business (Yup, STOP growing it), the tiers of keeping in touch with people, the difference between convincing and converting as well as the difference between being defensive and seeking to be understood. As always, we had a bonus topic (bonus in the sense of always random, thought of in the moments before starting the podcast) where we talked about what advice we would give someone who has a tough time asking for or receiving feedback.
On this episode of In The Box Podcast, we talked about getting comfortable with admitting you don’t know something, how the principle of least interest can function for the better, how to promote efficiency when two people are doing the same task, what the best reward is you can give someone who has done great work, and how to find an audience. Enjoy and be sure to subscribe.
Episode 23: Principle Of Least Interest, Promoting Efficiency, Finding Your Audience And More
I don’t know – One way to get comfortable with saying ‘I don’t know”
Principle of least interest – Do you believe in the principle of least interest
Promote efficiency – Does pitting friends against each other for a reward function effectively as a way to promote efficiency?
Work rewards – What is the best reward to give someone for their hard work?
Bonus – What is one way for a business person to find their audience?
Stay Positive & Surround Yourself By People Who Are All In