Before proceeding, I must note, personally, I never get bored. Bored is a choice, as you will read, whether you’re a business or an individual. I may find myself in a boring environment, but I keep myself entertained. It’s been three years since I said I was bored. Something I’m proud of.
The coffee shop I used to go to daily; it got boring.
The job I have; it’s gone down the hill to boring.
A big client I’m working with right now; the brand is boring. (…reason I have them as a client.)
I quit talking about an old favorite restaurant; boring, boring, boring.
I’ve let more friends I can count on two hands go; they were boring.
Dare I say, you might be boring too.
You might be boring if you’re not learning new tricks of your trade. You’re certainly getting boring if you’re playing things safe. Boring doesn’t just happen. Boring isn’t some sort of natural roadblock on the path to building a successful business. Being boring isn’t a prerequisite for making a breakthrough in the market. Boring is a choice.
You choose to avoid risks and stay in your comfort zone. You choose to remain out of the conversation of friends. You choose to show or, in most cases, hide your personality.
If you’re bored, what do you do? You do just about anything that will make you not feel bored, right? The same goes for customers, for friends, for clients. If you want to lose customers to your competitors (and fast!), be boring.
Do just about anything to not be boring and there’s no way you won’t be talked about, interacted with, referred to. Isn’t that your goal?
Stay Positive & If You Don’t Try (Something New), You Will Fail (By Becoming Boring)