What’s the first question I get asked when I tell people I freelance as a PR strategist?
“How do you get your clients?”
Outreach, new customers, more clients is so important to any businesses. It doesn’t matter if you’re selling tennis ball recycling pods or leading an architectural organization or selling cupcakes, you need an income from your actions. Where’s that money come from? People. And where do those people come from? That’s the question I’m answering.
I started out doing freelance work for friends and family. If you can’t sell to your friends then you’re either selling something that’s not remarkable or you’re selling something that you’re not passionate about. Start here because it’s the perfect indicator of whether you should continue your endeavor or not.
No one wants to do work they don’t want to do. You want to do work that isn’t really work, and for that you’ve got to be doing something you’re passionate about. I decided to only work with businesses that I am passionate about. I’ll consult with any business, but the actual product, the creation end of my work, I focus on people and businesses I believe in. Being picky works in your favor (and your clients!).
From there I meet new people, check out new businesses and get involved as much as I can with the community. I go to events that the information at flies over my head. Yesterday I was at an event talking about Microsoft360 and using cloud data. The only thing I understood from the 30 minute session was that Microsoft acquired Skype, but while I was there I met a couple of folk who I could see myself working with.
Once you have a comfortable number of clients, customers and new consumers, now it’s on you to over promise and over deliver. The best way to get more clients is to treat the ones you have now. The best way to lose clients is to be off working to find new ones.
That’s it. Easy to understand. Difficult to execute. So the work of remarkable goes.
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