The Inevitable Scarcity Effect

If you think the scarcity effect doesn’t play a role with your product or service, you’re wrong.

If there are two cookies left in the break room, we’re unconsciously motivated to desire one even if we didn’t want a cookie to begin with. Have you ever heard someone say “I had a sweat today and I’m not even sweet-tooth kind of person.” Scarcity played them.

If only five people in your organization¬†could try a new product out – one you wouldn’t normally use – you would still sign up to try it out.

There is a shortage of grapefruit La Croix in the office today and all the sudden it’s my favorite flavor La Croix. Damn scarcity effect.

People don’t have a choice but to be¬†victim to the scarcity effect. Are you leveraging it?

 

Stay Positive & Make Your Product/Service Scarce In Small Ways

Garth Beyer

Garth Beyer is a Madison-based writer and Public Relations Strategist focused on telling stories, running through trend-making PR strategies and trying new things in life.

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