If you think the scarcity effect doesn’t play a role with your product or service, you’re wrong.
If there are two cookies left in the break room, we’re unconsciously motivated to desire one even if we didn’t want a cookie to begin with. Have you ever heard someone say “I had a sweat today and I’m not even sweet-tooth kind of person.” Scarcity played them.
If only five people in your organization could try a new product out – one you wouldn’t normally use – you would still sign up to try it out.
There is a shortage of grapefruit La Croix in the office today and all the sudden it’s my favorite flavor La Croix. Damn scarcity effect.
People don’t have a choice but to be victim to the scarcity effect. Are you leveraging it?
Stay Positive & Make Your Product/Service Scarce In Small Ways