There’s the marketer who chases after the mass, trying to be everything to everyone.
Then there’s the marketer who connects with a micro audience, even if only for a moment.
Both marketers repeat the process, but only one wins out in the end.
Stay Positive & Which Are You?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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