What They Can’t Measure

Humanity Is What Matters

Their interest in you and your business might have to do with vanity metrics, your ability to turn a profit, and build an email list.

Moreover, their loyalty to you and your business is more likely to do with what you can’t measure: humanity, care, and warmth.


Stay Positive & People Do Business With People

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Garth Beyer

Garth Beyer is a Madison-based writer and Public Relations Strategist focused on telling stories, running through trend-making PR strategies and trying new things in life.

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