Forcing your ads where they are unwelcome is like turning the wrong way down a one way.
You’ll get noticed fast, but people will honk, they’ll say “what an idiot” and a few may even try to stop traffic so you can find your way out of their way. What kind consumers.
The next marketing strategy is to find intersections where you can place your message. Maybe one of these people driving through have to see it? The more people who do, the more effective the ad will be, right?
Turns out that those at an intersection are merely there because they’re on their way to something else, something that has already earned their attention, something they care about.
That doesn’t leave many options open, but maybe it’s less about finding a space and more about finding a flow?
The best kind of advertising strategy is the kind that either joins the one way (the ad is placed where it is welcome) or it makes a one way (people like us are doing this, join us if you want, but we’re definitely not for everyone, this is a one way road, not an intersection).
And if you’re trying to be all places to everyone, well, just forget about it. It won’t work. That’s like trapping yourself in a roundabout and you’re left wondering why no one is paying attention to you.
Stay Positive & The Target’s Way Is The One Way
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