Who Sees Who

Understanding Your Target

If your prospect knew everything you know and felt everything you feel and understood every benefit of a product or service that you understand; then they’d be all in, right?

If yes, a logical response is to inform them up the wazzoo.

Now imagine a world where your prospect wished you knew everything they did, felt everything they did, understood every benefit of a product or service that they understand; would you be all in?

A logical response is to alter your product or service, the stories, what information you share and the feeling you invoke. It might mean going back on what you thought, admitting your wrong, telling someone no and, most importantly, becoming vulnerable.

Vulnerable, of course, is just another word for valuable. But you already knew that.


Stay Positive & Seeing Is Believing (But Who Is Doing The Seeing?)

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Garth Beyer

Garth Beyer is a Madison-based writer and Public Relations Strategist focused on telling stories, running through trend-making PR strategies and trying new things in life.

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