Improvement

The Business Sport Of Soreness

Garth Beyer

Business is a lot like sports.

When you play a sport for the first time, you get sore, but through the soreness your muscles and body improve and grow in order for you to play the sport better. After a good few months of playing and practicing, your body no longer gets sore. Then what? The average activist would go on playing the sport only to find that they are making little improvement in their physique and skills. The intelligent activist would switch up the training routine whether it is by doing a different kind of sport (preferred) or merely working directly on separate strengths necessary for the sport. If you are not feeling the soreness, something is wrong. That means you are in your comfort zone, that you have plateaued and will develop very small improvements, if any.

In businesses, the soreness is called failure, often created from mistakes which were made because you are training and practicing. If you are not feeling any businesses soreness, then you are either not training hard enough or you need to change your routine to succeed any further. Don’t let your body or your business plateau, avoid habitual “sport” strategies.

In the Business Sport of Soreness competitors die standing still.

Stay Positive & Be The Winner, Not competitor

Garth E. Beyer

Alarm Marketing

Garth Beyer
You Prospects Lose If They Snooze Too

A New “Prospect”ive On The Alarm

An alarm, if unique enough, can wake up any person every single day. But very few alarms are capable of that. After using the same alarm over and over the person will begin sleeping through it. The alarms that work wake a person instantly causing them to be mentally alert. The first thought they have is why the alarm went off.

This is your best window of opportunity as a Marker to communicate to your client. The content you deliver will be the decision maker whether the alarm get’s snoozed or even worse, unplugged. Look at it this way, if you knew that you were going to Paris tomorrow, you’re not going to hit the snooze button because you are too far excited. As a Marketer, your product or service you signify has to have the same effect.

Now, it is not so much what you have to give, it is what your prospects get to do, get to have, and get to feel. Those three variables are what your alarm has to communicate. They don’t care what you are offering, they care about the by-products they receive in addition to their package. The only people who I know that wake up simply to get what people have to give are ebayers, and what you are offering better not be applicable to ebay. If you don’t have a good enough reason for waking them up, it’s back to sleep for the prospect and back where you started for you.

Alarms are risky, but if you don’t take the risk of the prospect hitting the snooze button then you don’t “risk” them not hitting it either. This generation is all about quickness, impulse, convenience and accessibility. That means the alarm needs to be instant, jolting, and precise. There is no time for a 2 minute elevator speech or a half-page bio of your service/product. If you can’t pass the alarm test and gain enough interest for them to wake up and act, change the ringer.

If you can’t connect with your prospect even with a change of alarm then use a back up plan and issue an alarm with the first thing most people do in your niche audience. Is the first thing they do after waking up is check their email? Do they go to Starbucks? Do they read a specific blog or online content in the morning? Get in those places and insert the alarm. Be the first thing that makes their day full of excitement and worth it.

Alarm Marketing is a new outlook at the fast-paced lifestyle of the current and future prospects. It limits the time frame that advertising and PR needs to be invested and applies the 80/20 rule more so than is advised. It implies that you, as a Marketer, have about a 4 hour time bracket each day to be the answer of a prospects problem and be the reason why waking up was easy. It also incorporates the frequent change of tactics to keep prospects appealed and coming back.

Don’t Think The Prospects Alarm Is The Only One

You know what rhymes with the “ring” of an alarm, the “cha-ching” of  money being handed over to you. As @ClemensRettich puts it “Biz needs to hear the ring of the cash register as an alarm: time to wake up and follow through”. The alarm of the “cash register” means your work has just begun. You have to follow-up and give even more than what was expected. Their purchase and investment is your alarm and there is no snooze button on it. Either you act immediately or you lose your prospects future business. Clemens continues to add that “Biz fall asleep after the cash register rings. Too bad, because retention and referrals are where the value is”. With that, I will add that you can’t run a successful business if you are solely based on getting new customers because you didn’t wake up to your alarm. Business advancement as well as monetary accumulation is the sole result of recurring, reliable and committed prospects.

Stay Positive & I Resisted All This Time But… “You Snooze, You Lose”

Garth E. Beyer

Be A Human. Be A Fool. Be One Of Them.

Garth Beyer

CEO, Administrator, Associate, Client, Friend, or Acquaintance, it doesn’t matter what position in life you hold, the only way to get sponsors (referencing example from The Hunger Games), the only way to climb the success totem pole, and the only way to acquire all the support you need in life and on your success journey, is you have to get people to like you.

While this is fairly well known to anyone who is trying to improve themselves and are striving for success, there are still thousands of people going about it the wrong way, getting discouraged and giving up. They get to a point that they are putting forth so much effort to get the attention and help they need, that they burn-out and do more damage to themselves and the people they are pitching to.

The reason is that they are pushing perfection, creating every event to showcase themselves and quite simply, trying too hard to be what they think others want instead of remaining true to themselves. The need to make an adjustment to the process is why the following three variables are the keys to getting people to like you which is directly connected and influential on your attitude, your income, your daily reflection and above all, your success.

1. Get personal!

Despite all attempts to only focus on listening to others and holding our tongue it’s nearly impossible. In fact, I encourage you to not “just listen”. A conversation is an interaction and the connection you can make by replying to what you listened to is most crucial to getting the other person to like you. The problem is that people try to solve problems too much and tell others what to do after listening to them. The trick to make that acceptable and beneficial is to share personal stories. You can incorporate this throughout a conversation when something you hear brings back a memory or lesson and also at the beginning of a seminar when you tell the audience what you want them to learn. Make the story light and half-applicable to their situation and half-enjoyment. By opening yourself to others through storytelling, they will open up to you and thus you have a bonded personal relationship that will benefit your life success. Remember, the spread of new inventions through word-of-mouth is as strong and abundant as a reference for you and your character.

2. Make a fool of yourself!

We have all grown wise enough to pick out who is just extremely charismatic, and who is really charismatic because they are excited about what they have to share. Obviously, the latter is the best choice if you are trying to get people interested in you and what you have to say. But this component requires you to express your other emotions too. You need to show others, your audience, that you have made mistakes in life. In fact, make mistakes when you are interacting with someone. It shows that you are human and humans connect better to other humans rather than a robot that has never made a mistake. Laugh with the audience when you stumble or forget something. Enjoy yourself and your mistakes because it resonates perfectly with others. Misery loves company, but humility loves it more.

3. Participate!

Above all, you can’t make a connection with anyone if you don’t get involved with them. Keep a mental tab of the topics they discuss and questions they are asked or bring up for discussion and toss in your two cents. Quit acting like a mentor and begin discovering answers with them instead of teaching or answering them alone. Become socially and personally interactive with office conversations, phone conversations and any other daily interaction. Make a contribution to face time and always act as a student to everyone you meet because you both have a lot to learn. Even I have a lot to learn, so how are you going to participate with this? (You can leave comments below)

Stay Positive & Stay Human

Garth E. Beyer

This post was originally dictated for public speakers as a way to gain a connection with the audience, but as many lessons, they are prevalent throughout all areas.What do you plan to apply these three steps to?

Relationship Improvement Method

Relationship Improvement Method

Garth Beyer

Every guy and lady have been victim to their own accidental voicing of an opinion or failure to complete a task in a relationship. In other words, everyone in a relationship ends up digging themselves a hole by not thinking before speaking or taking action. One will say something that is meant to be a friendly remark and it will come out wrong. Then they will try and clarify it and end up making things worse, digging themselves deeper into a hole.

It’s quite clear, even in my relationship, that men dig themselves holes more often then women and I am sure you would agree.

Though, digging yourself a hole is not always the problem since you usually end up laughing at the ridiculous statement you made. The real problem occurs when you can’t recover and clarify yourself. especially if your loved one takes real offense, which often they can.

One day I was recklessly offensive to someone and dug myself a deep hole. Sadly it was on a topic related to her family — a big no-no. At first she laughed but then the subtle honesty in my joke set in and I began digging myself deeper from there. Proceeding the after-noon that was spent in a state of emotional dysfunction, we recovered from my mistake. After we were on the same page again I joked that men should get a “Get Out Of The Hole Free” card. Damn I’m brilliant.

She laughed at the idea but then considered that we (men) do make mistakes. So instead of trying to recover from a comment which results in a deeper hole, the card is a way to just shut-up and start over or forget it. That day we decided that we would both get ONE “Get Out Of The Hole Free” card each month. Why not? It saves us from having an accidental emotional disaster. At the same time it forces us to be more aware of our thoughts and actions, especially if you use your card in the first week of the month.

Share the idea with your loved one and let me know how it works for you!

If you are feeling lucky, you can tell your partner that the card’s rollover each month.

Stay Positive and Out Of The Hole

Garth E. Beyer