It’s easier to gain adoption of a new idea when it’s framed to someone in a way that makes it seem familiar.
Uber but for food is a simple explanation that feels familiar.
Leaning into familiarity helps in a lot of ways, but there’s also one way that hurts reputation.
Thinking you can convince someone of an idea because it’s familiar to you, is a recipe for disaster.
“I’ve run agile pods like these before so we should do it” is completely convincing to the person who is stating it, but all but loses its energy when it’s told to people who are not familiar with running agile pods.
All to say that the reminder here is that there is power in familiarity, but the important piece is that it’s familiar to the target, not to you.
Stay Positive & Start With The Target
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