The Hard Part

Garth Beyer

The hard part is the connection to the people that will be the ones that enable you to do more of what you love.

The hard part of Amazon isn’t sourcing products; it’s maintaining a connection with the consumer.

The hard part of a bar isn’t selecting the faucet style; it’s establishing a lasting connection with a new guest.

The hard part of a marketing gig isn’t coming up with ideas; it’s bringing the ideas to life in a way that increases attraction and retention of the customer base.

Of course, it’s easy to be fooled into believing the other stuff is hard because it allows us to forgo the truly hard work.

The brands that win, however, are the ones who lean into the hard part: people connecting with people.

Stay Positive & Where Are You Investing Your Time?

Garth Beyer
Latest posts by Garth Beyer (see all)

Share A Response