It’s likely there are people who are advocating for a change that will impact your industry.
Those who wanted to save trees, advocated for the death of the newspaper. At the time, outlets thought it would do them over if they had to use less paper or if the price for it increased.
Or consider child-labor laws.
Businesses thought they would have to close their doors if they could no longer have children working in their factory. Certainly they couldn’t survive without the cheap labor.
During those pivotal shifts, there were companies that fought the impact, spent millions (billions?) to prove why sticking to what they were doing was the best way forward.
Then there were other companies who embraced the impact to their industry. Who pivoted. Who acknowledged the need to change and improve.
The challenge is to remain in a long-term thinking position.
Turns out, the companies who threw a fit were the ones that wanted the shortcut, short-term profit and who were short-wired to ignore ethics.
Change might be a threat for every sort of business, but the long-term thinking ones tend to handle it better.
Knowing you might not be a business owner yourself, it’s worth spending a few minutes reading about brands that you’re supporting. It might change things for you.
And, again, change might be a threat, but if you can focus on the long-term impact of your purchasing decisions, you’re sure to handle it better.
This post was inspired by KOHANA cold brew coffee. A coffee worth sharing as much as their story.
Stay Positive & Ready For The Long Haul?
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