Like many people, I get a lot of inspiration from music.
When I’m writing copy for a client, I put a certain genre of music on that I know the target listens to.
When it’s time to focus completely on something, I put on classical music or cellos. Sometimes it’s one song on repeat.
It’s rare that I find music that reminds me to create something human, something personal. Most music is so specific, so categorized, so for a single tribe.
Of all people, you know I’m against marketing to the masses, but I’m not against marketing to human truths, those feelings that everyone feels that connects us with each other, those thoughts that everyone has, but are too afraid to admit having, those jokes we all laugh at, but on the inside. It’s the truth that we’re all in this together.
That’s the kind of music we could all be playing more of.
I find this to be a starting example. Close your eyes and listen.
https://www.youtube.com/watch?v=XsTjI75uEUQ
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