Getting Picky On Social

The beer geeks of the world care deeply about the glasses they drink out of, not just the shape of them, but that they’re clean. (Bartenders pressing a glass down on a beer glass rinser before putting beer into them wasn’t always the norm.)

How can you tell if a beer glass is clean?

If, as you drink beer from a glass, you see lacing on the inside of the glass, it’s a clean glass.

Beer Lacing

It amazes me how nicely a nitpicky thing can become a trend and turn into an awareness initiative on social. Take a gander at this write up of #MCCleanPint.

It begs the question: how can you leverage the nitpicky parts of your product or service on social?

If you’re a pizza company do you ask fans to post a photo of the perfect crust done right?

If you’re a crafting brand, how about the nitpicky-ness of sharp scissors. Perhaps call on fans to post a video of their flawless fabric cut?

When all the big things are figured out, we’re left with the little things.

Can you own them before anyone else?

 

Stay Positive & Little Things Will Continue To Matter More And More

Garth Beyer
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