The beer geeks of the world care deeply about the glasses they drink out of, not just the shape of them, but that they’re clean. (Bartenders pressing a glass down on a beer glass rinser before putting beer into them wasn’t always the norm.)
How can you tell if a beer glass is clean?
If, as you drink beer from a glass, you see lacing on the inside of the glass, it’s a clean glass.
It amazes me how nicely a nitpicky thing can become a trend and turn into an awareness initiative on social. Take a gander at this write up of #MCCleanPint.
It begs the question: how can you leverage the nitpicky parts of your product or service on social?
If you’re a pizza company do you ask fans to post a photo of the perfect crust done right?
If you’re a crafting brand, how about the nitpicky-ness of sharp scissors. Perhaps call on fans to post a video of their flawless fabric cut?
When all the big things are figured out, we’re left with the little things.
Can you own them before anyone else?
Stay Positive & Little Things Will Continue To Matter More And More
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