Month: November 2012

Sometimes There Isn’t A Strategy

Garth Beyer

Taking a quote from a philosophy teacher, you would think it would be something drawn-out, deep, and utterly confusing. Before I share the quote, it must be understood how often we make our efforts complex. As a result of the complexity, we try to strategize to get what we want; to win, per say. Putting an analogy to this from the words of my philosophy teacher …

“There’s no strategy for bowling. I thought the point of it was to just knock shit down.”

Sometimes there isn’t a strategy for victory. Sometimes it’s only a matter of doing your absolute best. No shortcuts. No cop-outs. No decoys. Just knocking shit down.

 

Stay Positive & Don’t Knock Something Down One By One. Knock It All

Garth E. Beyer

Putting People In Perspective

Garth Beyer

It’s not that everybody is fighting their own battles, it’s that they are losing them.

 

Stay Positive & Put That Into Perspective

Garth E. Beyer

Advertising Complications (Why We’re Pissed Off)

Garth Beyer

The more messages advertisers create, the more they have to create. Once you’re in the game, you can’t stop. Advertising is an addiction.

This is old school, traditional, and clearly pissing everyone off.

The real, new-age advertisers are the ones making an impact in a way that their advertisements become our atmosphere without even trying. They reinvent their marketing culture to incorporate the air their target audiences breathes.

Not an addiction. A necessity.