This brewery doesn’t care what you like.
But…and this is a big but: “We do care that you find something at our taproom that you like.”
Within that statement, there is care and empathy and a push toward doing things that the brewer may not personally want to do.
It’s target-centric marketing at its finest.
Jarring at first, but fitting in the end. As solid marketing is.
Stay Positive & Make Your Statement
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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