"We Don't Care What You Like"

This brewery doesn’t care what you like.

But…and this is a big but: “We do care that you find something at our taproom that you like.”

Within that statement, there is care and empathy and a push toward doing things that the brewer may not personally want to do.

It’s target-centric marketing at its finest.

Jarring at first, but fitting in the end. As solid marketing is.

Stay Positive & Make Your Statement

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.

“We Don’t Care What You Like”