The songs that catch on aren’t solely ones that repeat every lyric and rhythm; the ones that do have a beat of repetition.
It’s almost in the background, but in the foreground enough just to be noticed and appreciated.
It’s the familiarity and consistency that people crave while still giving them unfamiliar notes and lyrics.
It’s like letting them out in an ocean with a rope and each beat of repetition is a little tug to remind them you’ve got them.
Business works the same way.
It’s the routine people experience that gives them the confidence and reassurance to continue exploring whatever new offering your business might have on the table.
Without that beat of repetition, though, everything feels new all the time.
This is effective for the innovators and early adopters, but there needs to be a beat of repetition if you ever wish to cross the chasm to the early and late majority.
Stay Positive & It Starts With Showing Up Every Day
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