How many left turns do I have to make to get to the grocery store isn’t a bad question. With the answer, you can deduce how to get to the grocery store. But is there a better question?
A product leader asked the marketing team how far in advance do they need to know about a new product or significant feature. The question about timing isn’t a bad one. Knowing timing influences bandwidth, planning, and other resources. But there’s a better question about what the value and audience and pain points it solves that would drive a greater marketing campaign.
One more example: I was in a meeting that a team member asked what it would take for a customer to develop a workaround regarding another third party service provider. That’s actually a really good question. But the better one was what would it take for a customer to get their clients to change instead of needing to adopt a workaround procedure.
Next time you have a question (or hear one), take a moment to think about if there’s a better question.
So it goes. Great answers don’t just appear out of thin air. They’re triggered by great questions.
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