That’s what most choices are these days.
Even when we don’t think they’re considered.
Nike isn’t what Nike used to be. There’s a lot of competition of choice.
And in the scenarios we think there’s unaided awareness, there’s always that part of your brain that wonders if you made the right choice. One might call that after-choice consideration.
Were the flowers I got from Trader Joe’s the best option I could (should?) have gone with?
Marketing is a balance of awareness tied to validation (after choice) and consideration (before choice).
Marketing is always there.
Stay Positive & In One Sense, There’s No Such Thing As Unaided Awareness (Or At Least It’s A Fool’s Goal)
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- At The Ready - January 2, 2025
- Wasted - January 1, 2025
- What Others Think - December 31, 2024
