There’s a coffee shop opening up less than 300 feet from where I live.
Why would I go there when I can have coffee just as good for a lower price, handmade by a person I trust (myself), and have it be 10 feet from where I’m typing?
The answer rests in the irrational.
Because of the story I’d tell myself; the coffee there becomes something I can tell others about and connect over. It’s the story that I’ll tell myself about being more energized – both from the fresh air and from the coffee made by someone else.
The list goes on about the irrational reasons to go there over stay here.
The same can be said for a lot of brands and their customers. It’s why we look at consumers and think, why the hell would they buy that?
Smart marketers dig into the irrational answers.
Stay Positive & What Irrational Stories Are Your Customers Telling Themselves?
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