A Little Longer Than Others

Garth Beyer

At the end of the race, whether you’re first by 1 meter or 100, it doesn’t matter if your goal is winning.

At the end of a holiday campaign, whether you captured more market share than competitors by 3% or 13%, it doesn’t matter if your goal is to capture more.

Not that one of the results feel more satisfying than the other (I’d rather blow a competitor away on a breakaway than have him right by my side, regardless of scoring a goal either way), but in terms of competition, when the goal is clear about what a win is, the rates beyond the win are irrelevant.

Either you beat the competition or you don’t.

If you want to get out ahead, be the reigning champ and stand out, you can do so to varying degrees.

But it first starts with lasting a little longer than others to get the win. That’s all it takes to win. (It takes more to win BIG. A subject for another blog post.)

You can calculate the amount of media spend you use against a competitor. You can measure how much time your team invests in a product launch versus a competitor. You can measure the body fat percentage of your group of athletes versus your competitors. You can do a lot of measurement.

But what happens when you measure your level of perseverance over your competitors?

Is it more?

Because all things considered (and your competitors are contemplating all the same challenges and innovations you are – at least the worthy competitors are), at the end of the day, the person who crosses the finish line will be the one who persevered.

Not infinitely longer than the other, but maybe seconds, maybe cents, maybe half of a percent longer.

Stay Positive & Hang In There. Just A Little Bit Longer.

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Garth Beyer
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