I’m not a perfect marketer. I don’t play out to be. I’m all about failing often, failing fast, and holding dear to the trial & error mindset. So when I talk about the marketer’s two clicks of disgrace: copy and paste, it’s not that I never do it; it’s that I try not to and recognize the action as a check in point about the work I’m doing. Is it remarkable? Personal? Human?
When we copy and paste we’re most likely…
Coming off as a robot
Not attributing credit where it’s due
Removing the emotion
Taking a shortcut that gets you ahead but not in the direction of your goal
Not caring
Next time you copy and paste, think about what you’re doing. It’s likely you’re doing (or not doing) more than a couple of clicks.
Stay Positive & Original, Caring, Honest
Photo credit
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