What I’m about to tell you is a fallout for publishing companies, sure. But the change occurring results in the thriving publishing industry.
Brands are now publishers.
And for the sake of those who don’t consider themselves a brand: businesses, services, inventors, creators are now publishers too.
A product won’t sell well unless you provide a copy of the story of it.
A business won’t gather as many clients unless they first share their story with them.
A freelancer won’t get as many bids unless they pitch their story, not their service.
Stories are driving the economy, and the only way to get your story out there is to publish it*
Stay Positive & If You Don’t Know Your Story, You’re Behind (here)
Garth E. Beyer
*word of mouth storytelling, I’ve always considered a form of publishing too.
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