The smartest marketing doesn’t work to influence someone to make a decision they would have never thought of making.
It’s not about taking someone completely out of their comfort zone. Rather, it’s about showing a decision is not as far off as they might have thought.
In fact, it’s similar to another decision they’re making.
Many charities get others to donate by saying they could give five dollars and skip their Starbucks run tomorrow.
Target says Justin’s says it’s like a peanut butter cup, but it’s made to matter.
The farmer’s market touts it’s just like going to the grocery store, but you’re getting local food and supporting the community at the same time.
Like any good conversation, you’ve got to make a connection, point out something similar, already understood, a decision one already makes before you can get someone to switch, to try, to change their ways.
Stay Positive & Tie The Decision You Want People To Make To One They Already Do
Photo credit
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