There are very few stories that exist for everyone, and even then, they still read the stories in a different tone, are impacted differently by them or share them to a different degree than other stories.
So when you see an ad for an airline that pampers babies while they are on board, how you feel right now is different from the others who are reading this–and you haven’t even seen the ad, you’re just reading a description of it.
When writing and telling your story, it doesn’t need to be to everyone, it only needs to be to someone.
Stay Positive & Tell It The Way They Would Want To Hear
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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