We are all programmed to find, build, and invest in tribes. It’s just one natural order of being human. Seth Godin proves it in his book Tribes and Lee Richard states the obvious of it in his introduction to Jack Reacher’s Rules.
What puzzles me, though, is that we work best in smaller tribes, yet strive to make large tribes. In businesses, the rule is 150, Dunbar’s number. It’s the maximum number of people who can work socially and effectively in a group. Yet, most businesses do their best to fit as many employees in one large building as possible.
There are three major startup curators in Madison, WI. (100state, Sector67, and gener8tor.) All are working to come together under one roof. To that, I ask, why?
When all data reflects the smaller the better, why strive for more, more, more?
The way I see it is this, if you release a product, make sure it targets a small audience. Focus all your attention on the 20 percent that you can profit from and forget the other 80 percent that will take all your time and energy. And if by some chance, your product begins to appeal to the other 80 percent as strongly as the first 20 percent, then open it up. But until that day, quit striving for it.
I guarantee more creative projects will come out of the three startup curators while separated than when under the same roof.
Stay Positive & Less Is More, More, More
Garth E. Beyer
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