It’s likely we could go on about all the things we want. We have lists for what we want in significant others, lists for what we want out of the restaurant we’re going to, lists we want from an online grocery shopping experience and our morning routines.
As business leaders and creators, however, we need to know what the list of wants are for those we seek to serve.
How long of a list could we write for what someone wants out of their coffee shop experience? Or the list of wants from someone who is searching through your artwork or novels? What about the wants of the person who found you through a Google search or those who donate to a charity?
Then the real question becomes how many of those boxes of wants are you actually fulfilling? Or better yet, which boxes is the competition NOT checking that you can?
The list and evaluation and actions that come out of it are hard work. But that’s what it takes to connect, build a following and actually resonate with those you seek to serve.
Stay Positive & Grab That Pen
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