First thought of Abercrombie: Gag.
Certainly not because the models fail to be divinely sexy. They are. It’s the overpowering aroma, the WWII hazard gas that is ventilated to flow through the entire store and out to those just walking past it.
For a PR stunt, why not simultaneously offer free gas masks to buyers on the same day you hold a huge blow out sale.
The metaphorical, literal, and imaginative genius to this idea would be a PR stunt worth writing about.
Just a suggestion of mine. I’d be happy to write about it if it were to happen. (thegarthbox@gmail.com)
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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