I went to a Deutch restaurant this last weekend and ordered Liver dumpling soup. The waitress, instead of saying “okay,” said, “You know there’s no dumplings in the soup, right? A lot of customers will order this and end up disappointed when they see there aren’t any dumplings. Do you still want it?”
Wait. What?
No dumplings in liver DUMPLING soup? After trying it anyway and researching it later, I can confidently say the menu was accurate. Liver dumpling soup is actually a “dumpling” made of liver.
It’s a tricky thing for businesses to be both accurate and understanding of their customers. Some will have read this post and thought to themselves I said “Dutch restaurant” at the start of it or wondered what “Deutch” was. Deutch means German. It’s more accurate, but lacks a slight context for understanding.
From what the waitress mentioned to me, it amazed me that the disappointment, the lack of understanding was and is an ongoing thing.
In the world of content marketing, where every word matters, when people will give up on you if they have even the slightest difficulty with you, is it better to be accurate or understanding?
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