In an effort to make things better, here’s the math homework we have to do.
What can we add to the product or service to make it better or to appeal to more people or to be able to charge more or to create more value? What can we add?
Equally as important is analyzing what we can remove from the product or service to make it better or build greater loyalty or create more value? What can we subtract?
Success can be attained either way, but blindly running after “more” isn’t always the answer. (Namely because most brands are doing it.)
If there were ever a time to subtract, it might be now.
Thankfully we can show our work and see if the numbers add up in the end.
Stay Positive & It’s A Learning Game (But We’ve Gotta Play To Win)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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