Television commercials for kids toys work great because of the TV shows that surrounds them. Fun, goofy, colorful. Put an ad for smoking between, it may not work great, but it will work because kids love the programming around it.
Beer commercials on the radio country station work great because of the music that surrounds them. Put an ad for a new pizza cutter in there, it may not work great, but it will work because people love the music around it.
Random ads on your blog work great because of the content that surrounds them. Crafty, perhaps, or motivational or delicious – whatever feeling you’re expressing on your blog. Put an ad for potatoes on a crafts blog, a boat battery on a motivation blog or a new pen on a foodie page, it may not work great, but it will work because people love the content around it.
The only ads that don’t work in this world, are the ads that have nothing surrounding them.
The ads that work great, are the ads that have great content around them.
The best ads, though, is the content.
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