Why not both?
What does it look like to be better than your competitor?
What does it look like to be a better ally to your competitor?
The greatest brand leaders weave the two.
Stay Positive & Join Them To Beat Them
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
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