The more messages advertisers create, the more they have to create. Once you’re in the game, you can’t stop. Advertising is an addiction.
This is old school, traditional, and clearly pissing everyone off.
The real, new-age advertisers are the ones making an impact in a way that their advertisements become our atmosphere without even trying. They reinvent their marketing culture to incorporate the air their target audiences breathes.
Not an addiction. A necessity.
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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