You could buy an ad in your neighborhood’s newsletter and tout your business.
You could also run your business in a way that your neighborhood’s newsletter writes about you.
Which is advertising? Which is marketing?
More importantly: which one are you doing more of?
Stay Positive & Imagine What Those Ad Dollars Could Do In Marketing…
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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