Agreeing To Future Costs

Best case scenario, there’s not a future loss.

But it’s worth getting buy in on the potential of the loss elsewhere by focusing energy on a specific direction or project.

Truth is, no one will argue that there is risk, but it takes a leader to actually evaluate the value, compare against the suggested path forward, and agree to the risk.

It’s no different than aligning people on a creative brief; they can’t hate on the work if it ties directly to the brief they reviewed and agreed to; likewise, no one can be mad when you face that loss of focusing attention elsewhere because they agreed to it.

And when it breaches the threshold they agreed to, then they can take action. Here’s the important thing about that: the time you spend on the new project between loss starting to accrue and the threshold of loss you agreed to is what will make your new path forward a successful one.

Too often, stakeholders start to see a little loss and try to pivot back to preventing it…at the expense of the momentum on the new direction.

Stay Positive & Buy In On Risk Is As Important As The Fixation On Gain

Garth Beyer
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