With any new venture, its first about surviving, showing proof to a concept, breaking even so you’re not in the hole.
Then it’s about growth, scale, leverage, profit, expansion, market domination–a tall order.
There’s a critical shift in thinking between these two endeavors and many-a-business fails because they can’t retain alignment on what the business is there for through the transition.
- The new manager you hired at your second store thinks you’re in it for X when you are really in it for Y.
- Your sales team thinks they have all the right answers because they’re interacting with the customer.
- The marketing team thinks they have the right answers because they’re aware of the latest tactic in messaging.
This is why a business needs a mission statement. Not the generic “we make things accessible, easy, fast, cheap or reliable,” but the detailed job a customer is hiring you specifically to do.
Once you’re aligned, it’s likely you’ll also be unstoppable.
Stay Positive & On The Same Page
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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