There’s such a thing as the minimum viable audience (MVA). It’s the smallest amount of fans, followers, customers, etc. you need to sustain your business.
It’s a far less stressful and much more successful endeavor that trying to reach the masses.
However, there’s part of the MVA that still gets overlooked when it comes to marketing and community.
That piece is inclusiveness.
Just because you’re keeping your customer base small, doesn’t make it okay to abstain from inviting minorities, different genders, and those with disabilities.
Yes, find the smallest audience you need, but do so without exclusion of those who deserve to be in your MVA.
Stay Positive & Make The Door Wider If Needed
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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