In most scenarios, people love lists. Listing all the reasons you’re going to do something they don’t like, though? No one wants to sit through that list.
You’ve got two options. You can categorize and simplify the gains they’ll get. You’re covering all the reasons, but more quickly.
Or you can share what they’ll avoid by making the choice.
Turns out people are more persuaded by what they can avoid more than what they can gain.
Stay Positive & It’s Good To Have A List Of Reasons, But It’s How You Package Them That Makes The Difference
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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