There are brands that only listen to the chant of “what do we want and when do we want it.” They wait until their target yells at them to listen. That, or they wait until revenue drops to the point where they have nothing else to do but listen. Businesses like these mail out comment cards.
Then there are brands that create a culture of listening. There’s no reason for the disgruntled customer to fill out a card because the staff member is asking questions, taking note and reporting to the right people.
There’s no need to wait until competitors have a noise-reduced-thingy-ma-bob and the target demands the same from you when you have service-men asking what would make the thingy-ma-bob better when they’re installing or repairing. In this case, you set the trend.
It’s great to come up with creative ideas in marketing and within your business structure, but as a brand grows, it’s often forgotten to add an element of listening to each and every tactic.
If you’ve ever wondered, “how can I make this better?” you don’t often need to ask, just listen.
Stay Positive & What Are You Doing To Create A Culture Of Listening?
Photo credit
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