The best marketers make it so that an experience never entertains this question.
Are you supposed to take a photo of the sundae?
Are you supposed to order the chicken al fredo?
Are you supposed to speak up if something isn’t right?
They have a hashtag right next to a photo of the sundae.
It’s in red font instead of black, after all.
There’s no door on the boss’s office for a reason.
Great marketers are great at sending signals. They don’t wait for a guest, client or customer to answer the question for themselves.
Marketers do it… because they’re supposed to.
Stay Positive & Go Ahead And Share The Post (those share buttons below are there for a reason)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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