Oh how a marketer can focus on telling all the selling points.
And they focus on time spent on page and bounce rates.
Let’s not forget about sharing the backstory and the future innovations in motion.
Alas, many a marketer forgets to gauge their work by the joy one feels when reading/listening/consuming it.
Where there is joy, there are sales and time investments and loyalty.
Stay Positive & Let’s Not Forget To Make What We Do Enjoyable By Others
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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