The loyal are the ones that don’t look elsewhere.
They’re not clicking on job postings. They’re not looking up reviews of other restaurants nearby.
They might keep with you, but the loyal that looks elsewhere isn’t the kind of loyal you want.
You want to be remarkable enough that people don’t click, don’t look.
Which means two things are on you to maintain that kind of loyalty.
The first is a continuous sense of familiarity. Humans are creatures of habit and what you’re doing right that got them hooked needs to be maintained regardless of how tired you might be of it.
The second is a continuous introduction of new. Humans will always be fascinated by shiny objects because they help tell a story. They might not always buy it or try the new thing you’re offering, but they notice and admire it and respect it.
That’s the magic combo of loyalty: old and new.
Stay Positive & Easy To Write, Hard To Execute
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