A Mac with a little more processing, storage, screen size, etc. isn’t really new, it’s what’s naturally next.
Going on a speaking tour after writing a book isn’t new, it’s just what happens next.
Getting a brown belt is simply what happens next after you get your purple belt.
The organization that adds paternity leave – it’s not new, it’s just what’s next on your list to make yourself a place worth working at.
The brands that are oft remarked about are the ones that do new. At least, they are more highly remarked and more often remarked than those who are doing what’s next.
What’s next is still important, but not as much as new.
Stay Positive & Are You Doing What’s New Or Next Today?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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