Wayfinding isn’t merely finding a mark on a map, reaching a predetermined destination or crossing the finish line.
What makes being a wayfinder a unique (read: valuable) characteristic is that a wayfinder creates an identity at every location, a story at every mark on a map, a narrative at every milestone along the way to the finish line, at it, and after it.
They find a way, certainly, but along the way they find meaning.
Stay Positive & Make Way
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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