99% of people only want to listen to what they already agree with.
Learn about cognitive dissonance: people are unconformable with messages that do not comport to their way of thinking.
The writer trying to conform readers is unsuccessful. Let readers (who already love your content and agree with it) conform other readers.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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