Acting as if you’re the expert … because you are … is critical to every kind of interaction.
It all comes down to aligning expectations.
If you offer a SaaS product, anyone calling, whether it’s a prospect or customer is going to assume you are the expert.
This means things like…
- Sending the correct form for them to complete
- Providing a recommendation of workflow with ability to customize from there
- Speaking in outcomes not just capabilities
People don’t need another instruction manual. They need a guide.
Stay Positive & Play Into Your Expertise, Not Around It
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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