Acting as if you’re the expert … because you are … is critical to every kind of interaction.
It all comes down to aligning expectations.
If you offer a SaaS product, anyone calling, whether it’s a prospect or customer is going to assume you are the expert.
This means things like…
- Sending the correct form for them to complete
- Providing a recommendation of workflow with ability to customize from there
- Speaking in outcomes not just capabilities
People don’t need another instruction manual. They need a guide.
Stay Positive & Play Into Your Expertise, Not Around It
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Powered By… Somebody Else - June 5, 2026
- A Positioning Statement Walks Into a Bar… - June 4, 2026
- The Endcap In Your (AI) Head - June 3, 2026
